About Us
Our History
In June 2015, Konel Banner and Frank Weston, the founders of InstaFire, brought over 40 years of combined business and outdoor experience into the Shark Tank. Not only were Banner and Weston successful in securing their desired investment from Mark Cuban and Lori Greiner, they also got the attention of Hong Kong based KMG Group.
Following the broadcast, KMG Group Managing Director, Neal Malani, reached out to InstaFire with the proposition of leveraging their respective strengths in product development and innovation, and expanding into the international marketplace. They immediately began working on a compressed tablet that could be used as a fuel source as well as a bio-mass stove. It was in that moment that International Fire Brand was born.
Today all InstaFire products are jointly developed with International Fire Brand, and can be found in over 10,000 locations at major retailers such as Walmart, Target, and Home Depot.
Safe. Versatile. Easy.
InstaFire is the ultimate fire-starting product that only requires a match to ignite. It's powerful patented blend of wood pellets, volcanic rock and paraffin wax burns at 1000 degrees in just seconds, making it easy to start a fire on any surface and in extreme weather conditions.
There are more than 20 innovative uses for this product and it is a must have for anyone engaging in outdoor activities, including camping, backyard fire pits, ATV-ing, dutch oven cooking, hunting, hiking, snowmobiling, back packing, fishing, mountain climbing and so much more.
InstaFire is the easiest fire you’ll ever light.
InstaFire Products
Fire Starter, Charcoal Starter, Emergency Fuel, Inferno Stove
InstaFire - Fire Starter products can be safely stored next to food and are composed of all natural ingredients which, when burned, create a waste product that can be used as a soil fertilizer. Once lit the flame will withstand winds in excess of 30MPH.
Visit our VIDEOS section to see why InstaFire is rated the best firestarter on the market.